Marketing Support For Healthy Life
We believe marketing is one of the most important activities for running a successful franchise. We have an experienced marketing team who is responsible for developing innovative marketing and promotional programs designed to build brand awareness and create demand for our stores. Our marketing strategy focuses on the following 5 key result areas:
1. A heavy emphasis on the local delivery of national marketing programs so franchisees obtain the best possible value from their promotional dollar. These highly targeted promotions include email and SMS initiatives
2. Increasing customer loyalty by rewarding customers for their support
3. Regular monthly promotions in-store
4. Growing market share by attracting new customers to Healthy Life stores
5. Increasing customer visitation frequency
6. Increasing average customer purchases so Healthy Life franchisees gain a great share of their customers’ purchasing power

Healthy Life’s marketing program includes the following potent sales generating promotional tools:
Healthy Life News
In our opinion the Healthy Life News is Australia’s leading retail health food consumer publication. This year we will be printing over 4 million copies of this highly popular 8 page publication. The Healthy Life News provides our target customers with news on the latest health issues relating to everyday health conditions, sports nutrition, mother and baby, pet nutrition, organic and ‘free from’ foods, plus recipes and great value offers on supplements, food lines and other household products.
So that you can focus on running your store, our marketing team co-ordinate the delivery of the Healthy Life News to households in your trading area. We also provide you with point of sale material to support your Healthy Life News promotions in-store.
Club Life Loyalty Program
Healthy Life runs a highly successful customer loyalty program called Club Life. Our loyal Club Life customers receive special offers and rewards which are unique to them. We consider the Club Life loyalty program that important, stores receive special promotional material to help them develop their Club Life database.
The following promotional activities are offered to Club Life members:
Magic Monday
Magic Monday has been an incredibly successful promotion for Healthy Life and is exclusive to Club Life members. On the first Monday of every month our Club Life members receive an extra special discount of 20% off the full retail price of many products in the store. Magic Monday reinforces the positive relationship between Healthy Life and its customers and confirms that Healthy Life offers exceptional value for money.
Magic Monday SMS
People carry their mobile phones with them all the time. That’s why SMS is a great way to communicate with your customers. We regularly use SMS to remind customers about Magic Monday and other special promotions. Magic Monday SMS has been so successful Healthy Life stores have reported increases in Magic Monday sales of up to 30%.
Reward points drive customer loyalty
Our customer loyalty program offers reward points to Club Life members every time they purchase from you. This computerised program tracks customer reward points and then automatically prints a special coupon onto the customer’s receipt when these reward points are ready to be redeemed. Importantly, our rewards points program takes the emphasis away from discount and places more focus on loyalty.
Club Life electronic newsletter
Every month, we email an informative e-newsletter to many of our Club Life members. This e-newsletter adds value to these people in many ways including:
- Informing and educating them on health and wellbeing issues and positioning your Healthy Life store as adding value and being the expert in natural health and beauty.
- Promoting the use of natural foods and supplements and reinforcing the value Healthy Life offers them.
- Building a stronger one on one relationship between you and your customers.
In addition to our Club Life e-newsletter we regularly email our Club Life members with exclusive offers on new and top selling products. By embracing technology Healthy Life is driving sales well into the 21st century.
Public Relations
As part of our industry leadership role Healthy Life implements a co-ordinated campaign of providing local suburban and regional newspapers with topical, news worthy editorial content promoting the benefits of natural health.
Healthy Life Website
The Healthy Life website actively promotes our stores and is very popular, registering hundreds of thousands of hits every month. This website is the gateway to a wide range of articles, recipes and offers for health conscious consumers including our loyal Club Life members.
National Conference
Healthy Life holds a national conference every year. This conference gives you involvement in decision making as well as helping you develop your business and personal skills. Apart from having a lot of fun, you also have the opportunity to meet with your fellow franchisees and network with them on ways to improve your business.